Chattanooga Tourism Summit Breakout Sessions

Influencer Marketing That Works

Presented by Development Counsellors International 

Get ready for a dynamic and insightful breakout session at the Tourism Summit, where we’ll dive into the power of influencer marketing and how it can elevate your brand and destination. 

This session will cover best practices for working with influencers, performance metrics to measure success, and real-world examples of campaigns that deliver results. Whether you're new to influencer marketing or looking to refine your approach, you’ll leave with actionable insights and fresh ideas to apply within your organization. 

Meet the Moderator

• Briana Garza, Owner of Chatt Taste Food Tours, will serve as the moderator, bringing her expertise in connecting communities through food and culture. She will guide the discussion with her unique perspective as an entrepreneur who successfully uses her social media presence to connect with her audience and grow her business. 

Featured Speakers

• Tania Kedikian, Senior Account Director at Development Counsellors International (DCI), will share expert strategies on building impactful influencer partnerships and aligning them with organizational goals. At DCI, a marketing agency specializing exclusively in tourism and economic development, Kedikian brings deep expertise in crafting campaigns that drive meaningful results. 
• Alanna Paez and Alejandra Urrego, Social Media Content Creators, will offer a behind-the-scenes look at hosting influences in Chattanooga, creating authentic content, and driving engagement through storytelling. 

Partner Check In

If you’re interested in learning how to make the most of your partnership with Chattanooga Tourism Co., or if you have questions about co-op opportunities, partnership levels, or any of our offerings, please stop by the check-in tables after the main program. Our staff will be happy to answer questions and help you maximize the value of your partnership.